Minimum viable product: you don’t need all the features at once
Many startups make the same mistake: they have multiple features ideas, and want them all at once. However, the technical realization makes your product a monster that has no time limits to be developed. Oh, is it still not perfect enough? Still afraid it’s not going to blow the market up? Procrastination is not your way to go. Here we are going to discuss the meaning of a minimum viable product – the inception that your dream app is going to evolve from.
What is MVP?
Minimum viable product is the very first version of your application that already solves at least one of the primary problems it is supposed to solve. In fact, many successful technology startups are actually tools that solve just one or a few problems of the user. Also the development of your minimum viable product is a great way to answer the question: what is the main problem I’m going to solve and what is my app’s primary functionality?
What do I need to develop a minimum viable product?
First, you need a clear understanding of what you want to create. Moreover, you need to have a clear understanding of what your customers will actually use. No, attention! Not those features you would use yourself, but those your target market needs or is looking for.
This is another big mistake made by many startups, which eventually close down. Before you even start the development, perform market research, determine the target audience for the product, do your homework.
When you have an initial app idea, you need to determine the functionality that is going to make this idea work. Make a list of functions you want to have in your app. Yes, write all of them down. Done? Now limit yourself to just 10 features, which means now you have to shorten your list down to 10 items.
Functions are any features that need development. Yes, a social media integration is a feature as well. Choose carefully, so that in the end you have a list of the most important features you are sure the audience will love.
Here comes the technical side of your minimum viable product, where the technical team is going to develop the basic logic of your product, as well as its UI wireframes. This stage provides your software with bones, and it is one of the most important steps in your app development.
Software architecture should be the responsibility of the CTO or senior members of your technical team. If you don’t have an in-house team consider hiring a software outsourcing company or another contractor with a strong technical background, which means you will get a perfect product architecture and the best UI for your MVP.
Don’t forget marketing!
Minimum viable product is not only an app, but also a website for it. You need to have at least a landing page to market your application properly. The landing page for the product should express everything you’ve been thinking of at the very beginning.
If your market research has been done well, if you already know the user, the landing page will be something you create with absolute ease and inspiration.
Don’t forget the UI! Actually, never forget the UI, because it is almost a synonym of your product success.
Do you still have the rest of your features list? You will need it for the future releases, and actually your app can change significantly when you get the first market response. That’s another reason why you shouldn’t implement all your ideas at once. You might think whatever you want, but who ultimately creates the product? The user of course.
Release after release your application will evolve with your customers showing it a direction where to evolve. Let your customers help you, and they will turn your minimum viable product into a spaceship taking you to the Planet Success.