MARKETING AND CUSTOMER ANALYTICS
What we do to improve your customer experience management:

  • Predictive Analytics
  • Marketing investment optimization
  • Segmentation
  • Marketing and Media Efficiency
  • Analytics and Big Data Solutions
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Achieving big marketing goals through great customer experience

The deployment of your strategy is driven by trusted analytics. Kreston provides professional advisory services on a variety of analytical actions, so that you can analyze the efficiency of your marketing investments and improve digital marketing campaigns in future. Based on in-depth analysis and best practices, our experts prepare applicable solutions and visionary recommendations to help you reach your short- and long-term goals. These guidelines and forecasts will lead to accurate conclusions and showcase the measures to be taken, so you can increase return on investment (ROI).

In order to harmonize the marketing strategy with business aims, drive profits and build enduring customer relationships, companies should strengthen their analytics in the following four directions:

1. Data collection and analysis
2. Investigation and assessments
3. Comprehension and consideration
4. Performance analysis

CUSTOMER ANALYTICS DIRECTIONS

Data collection and analysis

Constantly invent and implement new concepts. Beta-test new ideas on a small group before actual introduction to the public. This will help pre-evaluate their efficiency and highlight any necessary modifications.

Investigation and assessment

Collect primary information, assess the quality of this data and accurately analyze different aspects of your project. Determine a unique set of instruments your potential customer can use most efficiently and preferably on multiple occasions.

Comprehension and consideration

Get a profound comprehension of all facets of your business. Making predictions and modelling the potential results are useful to optimize future campaigns. Algorithms and mathematical methods can also be of help to analyze factors that may have impact on performance indicators.

Performance analysis

Perform complex analysis for already-taken marketing actions and evaluate the key performance indicators. These findings should be used to compare actual output with preliminary forecasts and adjust future strategy to them.

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