Minimum viable product: you don’t need all the features at once

Wednesday, 12 October 2016 by Nastia Shevnina , Marketing Manager, Outsoft Corp.
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Many startups make the same mistake: they have multiple features ideas, and want them all at once. However, the technical realization makes your product a monster that has no time limits to be developed. Oh, is it still not perfect enough? Still afraid it’s not going to blow the market up? Procrastination is not your

Digital marketing competitive analysis

Tuesday, 06 September 2016 by NATALiA ATAMAS , DIGITAL MARKETING EXPERT, KRESTON GCG
Kreston

Prompt and easy information gathering methods are often required to take important decisions. In this article, you will find a way to accumulate general data on your competitors’ digital marketing quality in several steps. Who can find this useful? Recruiters who target companies for their digital marketers andanticipate actual results of their work. Digital marketers

How can a startup save money? Personal advices from Sergey Atamas

Wednesday, 17 August 2016 by SERGIY ATAMAS , MANAGING PARTNER OF KRESTON GCG
Kreston

Anybody with an idea and a desire to bring something new onto the market can create a startup. Business models are developed differently, depending on the knowledge, experience, available time and level of initial capital of those involved. However, in most cases this recipe lacks one of these components, which is why most initiatives do

What does startup need? The insights from Artem Kovbel

Thursday, 14 July 2016 by Artem Kovbel , partner of Kreston GCG
Kreston

As once said by Peter Thiel, founder of PayPal and co-investor of many world famous billion-dollar startups such as Facebook and Space X, in general there are two types of startup strategy: vertical, when you create something radically new and moving from “0” to “1”, and horizontal, so called a copycat start-up, when you copy

Kreston GCG Digital Services on what actually matters for success of a startup

Thursday, 30 June 2016 by Oleg Kuznietsov , partner of Kreston GCG
Kreston

On June 30, 2016, Oleg Kuznietsov, Partner of Kreston GCG Digital Services, was the special guest on the “IT Person” program, aired on the BrainTV channel. Apart from presenting the key services Kreston GCG Digital provides, Oleg also showcased what are the pivots for startups – especially technological ones, what they should do to make

Oleg Kuznietsov: Which volume of IT services stay in the shadow and why?

Monday, 30 May 2016 by Oleg Kuznietsov , partner of Kreston GCG
Kreston

The third largest sector in the country in terms of attracted foreign-currency earnings remains consistently the IT industry. Despite the adverse conditions associated with political and economic instability and military operations in Eastern Ukraine, the information technology industry shows annual increases. Favorable conditions for the development of the industry has led Ukraine to take a

Intrapreneurship is the new black for corporations

Friday, 27 May 2016 by Olga Kuryshko , Strategic Marketing & Business Development Director of Kreston GCG
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Growing competition is the main feature characterizing business nowadays. Both small and large companies are striving to find the Holy Grail to stay ahead of the competition. It can sometimes even look like true combat, and for the combat, you need combat techniques! The Six Sigma management system with its spectrum of yellow, green, black

IT in agribusiness – a tribute to fashion or necessity?

Thursday, 28 April 2016 by Oleg Kuznietsov , partner of Kreston GCG
Kreston

Information technology has been integrating for quite a long time already into all economy sectors, and agribusiness is a bright example. If in some sectors, IT was not still applied effectively and is more like a tribute to fashion, a progressive agricultural business simply cannot exist without it. Many technological solutions in agriculture that we

TNW – the entry point to the technology sector

Wednesday, 27 April 2016 by SERGIY ATAMAS , MANAGING PARTNER OF KRESTON GCG
Kreston

We constantly monitor more than 200 world class technology conferences and events, as they create good collection points for groups we are interested in: startups, venture capital funds, business angels, and hardware and software developers. Through conferences, all of these groups are looking for new opportunities and projects with great potential. If you have a technology startup, or are

Looking for a startup destination? This May it’s in Amsterdam.

Thursday, 21 April 2016 by Olga Kuryshko , Strategic Marketing & Business Development Director of Kreston GCG
infographic blog

The Next Web (TNW) is a famous online publisher of tech and web development news, founded by two serial entrepreneurs Boris Veldhuijzen van Zanten and Patrick de Laive in 2006. Very fast, the ambition went further, and the same year it was decided to have an annual set of conferences known as the TNW Conference

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