10 Consumer Tech Trends Beyond 2016
Even the smartphone sceptics usually get used to the benefits that the handheld electronic assistant offers: instant, ubiquitous and nearly free text, voice, photo and video communication; nearly constant internet access, with implications for commerce, personal assistance and beyond; as well as always available on-demand entertainment.
However, many of the die-hard smartphone fans still bump against the limitations of the devices, like having to hold the phone in the palm of the hand to use it (not optimal when cooking, driving or working out), keeping the device charged and still having to type letters, with voice recognition tech like Siri and Google Now still not meeting the ease of use expectations for the majority of the consumers.
All of the above limitations (or “pain points”) are expected to fade, as more and more devices gain the features currently monopolised by the smartphones. Artificial intelligence (AI) interfaces, powered by the Internet of Things (IoT) hardware embedded within most objects humans interact with will take over, replacing smartphones by the year 2020, according to a survey of more than 5000 smartphone customers in nine countries by Ericsson ConsumerLab.
10 Hot Consumer Trends for 2016 – And Beyond
Smartphones gradually ceding ground to other devices and objects isn’t the only trend to gather force towards 2020 – with the infographic by Ericsson ConsumerLab highlighting ten major trends to come:
A Season for Sharing – Every Season
Four out of five people now benefits from the network effect facilitated by the online services. Globally, one in three consumers already participates in various forms of the sharing economy.
Streaming Is Believing
Teenagers watch more YouTube videos than any other age group: forty-six percent of 16-19 year-olds spend an hour or more on YouTube every day.
Skynet Destroys Only Screens
Artificial intelligence along with the Internet of Things will enable interaction with objects without the need for a smartphone screen – or any screen. One in two smartphone users think smartphones will be a thing of the past within the next five years.
Imagination Has Real Implications
Consumers want virtual technology for everyday activities such as watching sports, playing immersive games and using video chat. Forty-four percent even want to print food on demand.
Intuitively Smart Homes
Fifty-five percent of smartphone owners think materials used to build homes could have sensors that self monitor structure and environment issues, requiring the rethinking of the concept of what a smart home really is (or should be).
Meaningful travel time is an untapped market. Eighty-six percent would use personalized commuting services if they were available.
Social networks may become the preferred way to contact emergency services. Six out of 10 consumers are also interested in a disaster information app.
Internal sensors that measure well-being from within our bodies may become the new wearables. Eight out of 10 consumers would like to use technology to enhance sensory perceptions and cognitive abilities such as vision, memory and hearing.
Hacking Immunity as Advantage
Most smartphone users believe hacking and viruses will continue to be an issue. As a positive side-effect, one in five say they have greater trust in an organization that was hacked but then solved the problem.
Consumers share more information than ever, changing the society as they do. More than a third believe blowing the whistle online has greater impact than contacting the police.
10 Hot Consumer Trends for 2016 – Report Download
For more details feel free to download the full report via this hyperlink.